From a Dream to Reality

WhosElegant was born from the dream of two friends, Juho and Eelis, who wanted to create something meaningful of their own. At the beginning of 2023, we started planning what we truly wanted to build and why. Our vision was clear: to design clothes that give people confidence – the same feeling we experienced the first time we wore the pieces we had created ourselves.

On August 25th, 2023, we launched our very first collection – and it sold out in just two days. That moment was unbelievable. It made us realize that people genuinely loved what we were doing. Every order, every piece of feedback, and every photo of our clothes being worn gave us the certainty that this was only the beginning.

Designing from scratch and then holding the first samples in our own hands was a feeling like no other. Seeing a sketch made on a laptop come to life as a real product confirmed that we were building something bigger than just clothing.

In the early days, everything was done small-scale – we packed almost 1,000 orders in Eelis’s living room. It was chaotic, but it taught us that this wasn’t just a project – this was our passion. Today, we run WhosElegant from a 200-square-meter warehouse, complete with our own workspaces and office.

 

 

Now, our pieces are shipped all across Europe, turning one of our biggest dreams into reality.

For us, Elegant is not just a clothing brand – it’s a journey towards confidence, a shared passion, and a community that grows every single day.

If two friends with a dream could make this happen, why can’t you? Dare to dream, find someone who shares your vision, and start building. Success is closer than you think.

Thank you to everyone who has been part of this story. This is only the beginning, and we’re improving every day to take Elegant closer to perfection.

– Juho & Eelis